When Cleo uses her anonymous Twitter account @INCOGNEGRO to ignite an online protest against cultural appropriation, threads of overwhelming digital backlash quickly ensue. As the lines between virtual identities and real lives begin to blur, the mounting pressure threatens to unravel Cleo and Kara’s friendship. seven methods of killing kylie jenner, by Jasmine Lee-Jones, blends theatre with the online language of Twitter and the 21st Century—memes, gifs, and emojis—to explore the complexities of Black identity, white exploitation, and the volatile nature of social media activism.